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Malaysia – The Ultimate Tourist Destination

Malaysia – The Ultimate Tourist Destination

Unit Summary

In the recent years, Malaysia has put a lot of effort in promoting the country to other parts of the world. A nation of multi-cultural and multi-ethnicity coupled with its political and economical stability has made Malaysia a well-known tourist spot in the region.

In this unit, students role-play as promotion managers in the Department of Tourism of Malaysia. Students work in groups to conduct research on interesting places taking into account the rich culture, heritage, crafts, cuisine etc. and come out with a tour plan to attract tourists to visit Malaysia. A contest is arranged for the students to present their findings and plan in a multimedia presentation and distribute the brochure on the proposed tour plan to mock committee members of Ministry of Tourism. The winners get an opportunity to present their plan to the Ministry of Tourism and go on the proposed tour as a prize for the contest sponsored by Department of Tourism.

Curriculum-Framing Questions

  • Essential Question
  • What makes a country unique?
  • Unit Questions
    Why is Malaysia unique?
    How can we promote Malaysia to the world?
  • Content Questions
    Where are the popular tourist sites in Malaysia?
    What is the main attraction in Malaysia?
    What ethnics are there in Malaysia?
    How do different ethnic cultures differ from each other?

Instructional Procedures

Prior to Instruction

  • Prepare a list of websites on popular tourist sites in Malaysia.
  • Prepare a Microsoft PowerPoint* presentation to introduce the topic.
  • Organise for a guest lecture by a travel agent.
  • Prepare the planning template to guide students in planning their promotion strategies.
  • Organise for a mock group of members representing the Department of Tourism (principal and teachers) during the contest.
  • Prepare support materials and assessment tools for the project:
    • 6-pointed star diagram printouts
    • research journal
    • presentation and brochure rubrics
    • progress check list
    • reflection log

Introduction
Ask the students to recall the names of countries they have studied in the previous classes. Write the names of the countries on the class board. Ask the students the Essential Question, “What makes a country unique?”. Carry out a Socratic discussion and encourage students to discuss about the uniqueness of a country, taking one country at a time. Give a few examples and then get students to discuss in groups.

Remind them that they will be sharing these responses with the whole class. After allowing enough time for students to truly engage in a good discussion and tackle the questions, bring the groups back together to share their thoughts and responses.

  • Culminate the discussion by posing the Unit Question, “Why is Malaysia unique?”. Distribute the 6-pointed star diagram printouts (DOC 316KB) to the students and get them to replicate the star diagram on chart paper. Facilitate students to discuss in groups the 6 key factors that make Malaysia unique and record their answers in the star diagram. Encourage students to prioritise their list and identify 6 factors that they would like to share with other groups. Get the students to display their star diagram charts on the class bulletin board. Organise for a walk-through session and discuss the key factors in different diagrams.

Optional Activity: Some good concept mapping software can also be used to produce interesting maps. View a sample map (DOC 456KB) that reflects the outcome of a brainstorming activity.

Research
Encourage the students to research in detail keeping the discussion questions in mind. Get them to refer to the list of websites (DOC 35.5KB) given. Get them to explore the various aspects of uniqueness of Malaysia and enter the details of their findings in the research journal (DOC 25KB). During the course of their research encourage students to research about other countries in Asia and to make a comparative analysis of other tourist spots in and around Asia.

Inner-Outer Circle Discussions
Have an inner-outer circle discussion on how Malaysia is better than neighbouring countries as a tourist destination. Arrange desks or chairs into an inner and an outer circle. Direct half of the students to seat themselves in the inner circle, and half on the outer. Leave two empty seats opposite each other on the inner circle. These "hot seats" should be easily accessible to students seated on the outer circle. Establish norms by having students generate, then agree, by consensus, to a set of norms designed to help cultivate a safe and respectful discussion of ideas.During the first half of the discussion, get the inner circle students discuss the ideas. While the students in the inner circle are discussing, get the students in the outer circle to observe listen and take notes. Those seated on the outer circle for the first half of the discussion may, if they choose move to a hot seat to contribute to the discussion. For the second half of the discussion, students seated on the outer circle exchange seats with those who have begun on the inner circle. Following the completion of the two rounds of discussion get the students back into their respective groups and make out posters using the discussion outcomes on how Malaysia is better than other neighbouring countries as a tourist destination.

Introduction to the Project
Introduce the project - "Malaysia – the ultimate tourist destination" using a teacher multimedia presentation (PPT 218KB) and explain their task as promotion managers of the Department of Tourism, Malaysia to increase the number of tourists visiting Malaysia.

Organise a guest lecture of a travel agent to give an insight about the points to be considered for an interesting and economic tour plan to attract more tourists to Malaysia. Allocate some time for question and answer session at the end of the talk. Ask students to note down in their journal book.

Miniatures Creation
Get the students to work in groups and use the Internet to study about Malaysia. Encourage them to refer to the research journal to select the best tourism destinations to attract tourists to Malaysia. Once the group has decided on the best tourist destinations for their plan, with the help of the art teacher get the students to construct clay miniatures of the best tourist destinations of the country. These miniatures should be large enough to be exhibited on square class tables. See that the students get them ready by the contest day.

Multimedia Presentation
Share with students the planning template (DOC 49.5KB) that could guide them in developing their tour plan. Get the students to work in groups of five. Explain to the students that their task is to propose ways to promote Malaysia as a tourist place in the region. The presentation should emphasise on the beauty and uniqueness of Malaysia as well as its rich tradition and cultures. They need to prepare and present a tour plan to the Ministry of tourism to promote tourism in Malaysia.

The presentation will answer the Unit Question, “How can we promote Malaysia to the world?”.

Inform them that a contest will be held and the group that has prepared the best plan will have an opportunity to present their ideas to the Ministry of Tourism.

Share the multimedia presentation rubric (DOC 38.0KB) that will help them understand the expectations of the teacher. Encourage students to use spreadsheets and create graphs for their presentations. Schedule about one week for students to work on this project and have meetings in-between to monitor the students’ progress.

Brochure
Once the groups are ready with their presentations, the students will work on preparing brochures to promote their plan. Students work in the same groups while preparing the brochure. Have students discuss the purpose and basic design features of each brochure. Before proceeding, allocate a few sessions for students to get familiar with the Microsoft Publisher* software. Set expectations by sharing the brochure rubric (DOC 35.5KB) and brief them on the criteria to produce an exemplary brochure using the brochure rubric.

Allocate one week for students to work on the brochure and have frequent meetings with students to check on their progress using progress checklist (DOC 45KB).

Contest Day Preparations
Arrange for a room to conduct the contest. Allocate the different factors that emerged out of the Star Diagram activity to each group and ask the student groups to prepare posters on the allocated factors bringing out the uniqueness of Malaysia. Display the posters that were developed at the end of the inner-outer circle discussion activity. Arrange these posters on the walls of the hall where the contest is held so as to give an ambience of a tourism exhibition. Set up square tables in the hall and see that each table top is covered with a map of Malaysia. Get the students to place their miniatures on the map in their respective locations.

Give out invitation letters to school management, teachers and students from other classes to invite them for the presentation. Contact principal, teachers and parents and appoint them as mock members of Department of Tourism and orient them on how to assess the tour plan prepared by the different student groups.

In each group, request students to divide the task amongst themselves, so that there is no confusion during presentation.

Contest Presentation
Students playing the role of Promotion Managers take the ‘Committee from the Ministry of Tourism’ on a guided tour of the exciting destinations that they have identified for their tour itinerary and describe the miniatures and highlight the uniqueness of Malaysia. Students make their slideshow presentations (PPT 280KB) and distribute the brochures (PDF 281KB). In the end, they get the audience to fill out survey forms as to what they liked as they were taken on the tour and what was lacking, etc. Encourage students to dress up in the different ethnic costumes to show the diversity of culture.

Concluding Activity
“The Committee from the Ministry of Tourism” decide and announce the names of the winners. The winning group get an opportunity to present their tour plan to the ministry of tourism. The winning group members go on a proposed tour as a prize of the contest sponsored by department of tourism.

As a culminating activity, ask the class to pen down their thoughts and experiences of the project in the reflection log (DOC 25 KB). End the unit by summarising on qualities that make “Malaysia – The Ultimate Travel Destination”.

Prerequisite Skills

  • Basic knowledge on culture, heritage, crafts, cuisine and life styles of different countries.
  • Knowledge about various tourist sites in Malaysia.
  • Fundamental skills of basic computer operations and ability to use word processing, presentation and spreadsheet software.

Differentiated Instruction

Resource Student

  • Students work in a mixed ability group under the supervision of a teacher.
  • Break down the project into smaller task and give a checklist of task to be accomplished.
  • Conduct frequent meetings with students to check on the progress of their project.

Gifted Student

  • Allow students to play a role as leaders in completing their assignment.
  • Students will plan the progress of their projects and deadlines to be met.

Assessment Processes

Student assessment to be carried out by using the following methods

  • Multimedia evaluation rubric
  • Brochure rubric
  • Research journal
  • Reflection log

Credits

This project idea was developed by Koh Meng Hock and a team of teachers expanded the plan into the example you see here.

Malaysia – The Ultimate Tourist Destination

At a Glance

Grade Level: Form 2 to Form 3
Subject(s): Civic and Nationality Education
Topics: Varieties of Cultures in Malaysia
Key Learnings: Culture, Tradition, Heritage and Tourist Spots of Malaysia
Time Needed: 4 weeks – 16 periods of 40 minutes each